eCommerce Business in Kenya
The truth is that everywhere around the world including Kenya, e-commerce is growing at a rapid pace and the number of small businesses with storefronts run by ordinary people like you and me has been increasing today. In addition, The best thing about this business model is that anyone can start from scratch an e-commerce success, so there is room for everyone on the Internet.
With a little knowledge, skills and determination, anyone can start a business online. therefore In this article, I will highlight lightly on some of the basic components you need when starting your eCommerce business.
1 – Product or service
If you do not have your own product or service to market, you can market other people’s products, either through affiliate programs, drop shippers, marketing network programs. Once you find a product or service of high quality, you are ready to start!
2 – Website (virtual store)
To sell products online, you will need some sort of software (website), for your online store. These are meant to facilitate online orders and to process products for your customers. The website should be mobile friendly since many Kenyans nowadays use mobile phones to browse the internet.
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3 – Online Payments
To sell online, You need a way to accept online payments. The easiest way to do this is via Paypal but with customizations, you can also use mobile money payment such as MPesa and Airtel Money. However, if PayPal may not be the most convenient way for your customers – is better for them if you get a merchant account and start accepting credit cards directly.
4 – Communication
Even in e-commerce, communication with customers is very important. At a minimum, you must have an e- mail address and a physical address so that your customers can contact you. Ideally, you should have online customer support system in place to answer customer queries while they are on your platform.
5 – Web-Host
Of course, you will need a server to host the entire structure of your virtual store. There are many reputable hosts that offer everything you need.
6 – Marketing
Many small business owners fail in one of the most important points – Marketing. If you don’t market your site properly, then you will not make any sales and your business will fail. The key is to use marketing methods that are effective and profitable for your business. Try to find out what works best, but here are some methods to begin with: Social Media marketing, SEO, article marketing and e-mail marketing.
Well, if you follow these six points (which are not the only ones but they are very important), you will be ready to launch your small eCommerce business solid enough to become a “small hit”!
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