In this article, I will try and answer some of your questions about setting up an online business in Kenya, especially if it’s your first time doing so.
Internet penetration in Kenya has grown rapidly, making it easier for users to access high-quality internet on their mobile phones.
This means online business ideas can no longer be limited to classified sites or blogs! You can take advantage of many more opportunities out there now!
Here are the top 10 tips for setting up an online business in Kenya
Do your research
Before starting your online business, fully understand what you’re getting into. Starting and running an online business takes time, effort, and energy. This means you’ll need to have a certain level of commitment if you want to succeed.
Research what kind of online business is good for the Kenyan market and which ones are not doing well. For example, there has recently been an influx of how-to videos on YouTube instead of short films or dramas.
The main reason behind this is that people prefer to watch a how-to video than read an article when learning something new. This has meant that the number of videos uploaded on YouTube daily has increased by 20%.
On the other hand, online businesses are doing well in Kenya that you may not have heard of. For instance, online stores sell books on how to set up your own online business in Kenya.
This indicates a lot of interest in this topic, and you can bet these online businesses will make millions within the next few years!
Choose your product or service carefully.
Next, you must choose the product or service you will offer in your online business. The main reason behind this is because of the competition that’s out there.
Select a platform to sell your product.
Now that you have a product or service to sell, you next must select the platform where your online business will be hosted.
You can consult Nabaleka Digital for your solution to an online platform.
Go live!
The final step you need to take is going live. Congratulations, your online business has been born, and it’s time to start promoting it! You can do this by posting about your newly created online business on social networking sites like Facebook or Twitter. If you have money to spend, get started with Google AdWords and Facebook Ads. You can also get started with banner designing and starting a blog.
Always remember that the internet is always changing, so adapting your online business to these changes is important.
