Some people will convince you that there is no digital marketing, they will claim that there is only one type of marketing and that is “Marketing”. It is nonetheless true because a person who does digital marketing uses both digital devices and traditional marketing, as well as keep an eye on all the market trends…
Social Media management Managing a small business could be a difficult job, and you have to take care of more than one aspect of the business. One of the most crucial aspects of your business is how you are performing on social media. Obviously, it is not easy to take care of all social media…
Kenya is one of the leading countries in Africa with the majority of its citizen on Social Media, therefore it only makes sense for your company to start utilizing social media and replace traditional marketing with social media marketing in Kenya. Best networks for Social Media Marketing in Kenya: Facebook Twitter Instagram Linkedin Snapchat In…
Online marketing tips for the success of startups in Kenya The Internet is a marketing resource that has unlimited potential. Currently, this platform offers businesses the ability to create and maintain an online presence. While startups are emerging increasingly, starting and sustaining a business requires an online. There is a huge amount of information available…
Owning a website for your business is important but not as important as having a website that retains visitors. There is always one or one or two things that you can do to improve your site. The ultimate goal is to retain visitors and if it is an e-commerce site, be able to sell from…
A professional website not only attracts potential clients but it screams credibility, user-friendliness, accessibility, and credibility. Just having a website that looks good is not enough, you need to have a website that is well optimized, offers the user a simple navigational experience, is responsive and generally covers a lot of bases that all lead…
The importance of email marketing for your business. For the longest time email marketing has been used by companies in order to gain publicity. With the growth of the internet other options in online marketing have surfaced i.e the use of social media, SEO and content marketing which are used by most companies. This does…
eCommerce Best Practices With an increase in the number of consumers using the internet to shop and perform business transactions, eCommerce has become the future of the online community. It is estimated that consumers are spending billions of dollars in the online world every year, with some stores surpassing sales of some offline. Benefiting from…
Today we will talk about strategies to help sell the Internet. There are several ways to sell products and services online. Therefore, it is interesting to direct the digital marketing budget on some channels and analyze which will bring greater returns for your business. That’s because there is no formula to have a good ROI…
Essential tools for your digital marketing strategy You can not imagine of any good conversion in the digital world without discussing the right tools that are used in marketing strategies. The online space is very competitive, but this competition aims to attract the customer, after that, the competition is with the own knowledge and accurate…