There is a very large number of business owners who are losing a good portion of their consumers because they have not represented their brand online. Each and every business, no matter how big or small, needs an online presence.
A business website is no longer a luxury,today, having a website is essential, whatever the area of operation of your company.
It is a fact that nowadays most people use the Internet to find businesses in your area and contact information and location. Think about it, how many times you actually used the phone book in recent years to find phone numbers or the location of a business?
If you really take into consideration all the customers you are losing, you will see that your small business in Kenya definitely need a website.
Importance of a website to your business
The important thing is the location
The internet is a leveling ground whereby all the businesses whether small or big, start-ups or established ones can have the same presence. If your site has been well optimized, relevant links, original and quality content, then you can have a good ranking, that is better than a large company.
Google places a great emphasis on location. Your search algorithms now “read” the names of places on the content of a website to show it to residents of the same area.Ty.
The way to get this is to focus on the area you are trying to achieve. Even if your company meets several areas and needs, you can still reach specific locations, devoting at least a page or section of your site for it.
Make your name and the title of this page reflect your business and location. Not only will this help the ranking of your site, it will also cause it to appear in searches made by people in your target market. If you do not have a website, you’re missing this great opportunity.
Help build a community
A website helps you connect with your customers – existing and potential. A forum and a blog on your site will build a community of people connected by you, which will allow you to join the discussion and create connections with their visitors.
A person is more likely to be loyal to your small business if it feel they have a personal connection with you. It is important to make sure that you maintain interactions on your website and other social media pages
Business relationships are essential to the success of your small business. You can also include a survey and a comments section on your web page.
Use them to measure the satisfaction of your customer / visitor, deal with any complaints and find out if your site is working as expected.
Makes you an expert in your field
Articles, videos and any other quality content on your site is what will define you as an expert in your field. Do not be afraid to share all their knowledge, people will like it and will look for you for information.
Make sure your content is of high quality and original.If you do not want or feel that you have no talent to create it, you can find many professional freelancers to help you with this (bloggers, designers, photographers, etc.).
The world is changing and you need to keep up with it. Before, just having a business card was enough. Today, a company that only has business cards as a form of advertising is outdated and does not reach even 10% of the public it could reach if it were online.
After all, not having web address is like not existing for many customers.
So much that the amount spent on internet and website creation today is no longer considered a cost in the corporate budget, but an investment. The internet enables your company to be seen around the world – and allows you to do business with people who live far away from your headquarters.
The website has become the modern business card. For this reason, it is even more important that it be beautiful and functional, that is, easy to move and useful for those who access
It is also interesting that your website contains contact form, visible phones, detailed list of your products, beautiful photos and using modern features to catch the attention of your customer and make a good first impression.
Think about your target audience Of course it’s critical that you enjoy the layout of your website, but most of all, you need to think about your target audience, that is, your customer. It is through the website that you can relate directly to it.
An easy-to-move, organized and clear and objective information site is more pleasant, does not confuse the customer and makes you happy with your brand.
So, in order for your site to generate a satisfactory result in your business, when it comes to thinking about the layout and the information that will be put into it, always put yourself in the shoes of your customers.
Invest in Google Adwords Besides having a website with the most modern technologies, it is currently important to think about its dissemination. Only in this way will it be possible to monetize the site and attract potential customers. Google Adwords is of the utmost importance and can help your business achieve increasing results.