Facebook Ads have been around for a while now, and they’re becoming more popular among marketers. With this blog post, we’ll cover some quick tips you can use when managing your Facebook ads to get the most out of them!
Facebook Ads Management Tips
1) Keep it simple with your ad creatives. The content in each ad should be concise and to the point. You don’t want people scrolling through their news feed only to find themselves on an advertisement page for 20 seconds before they exit the site or app entirely.
2) Test different targeting options. If you’re promoting a product or service with specific demographics who would benefit from said product/service, then target those demographics specifically! Otherwise, try experimenting with the rest of the targeting options available. You might be surprised by what you find!
3) Don’t give up on your ad campaigns, even if they take a while to take off fully. Some ad campaigns have taken years to make any profit, but they can eventually be profitable if kept up regularly.
4) Split-test your ad creatives. This allows you to optimize your ads for the long run to get a positive ROI as soon as possible! When split testing, one of the creatives may perform better than the other; if this is true, continue using just that ad and keep an eye on it.
5) Keep in touch with your customers and users! You might think that once you’ve got their attention, they’re yours for the keeping, but many people will dismiss the ads on Facebook as soon as possible if they do not find value in them immediately. This is why it’s important to follow up with your customers and users by sending them relevant ads to their interests in the future.
6) Make sure your buys match up with your timeline! For example, don’t buy a video ad when you’re hoping for engagement from a specific age group or gender, as the results will most likely be underwhelming. Keep track of what works best for you!
7) Be careful when using ad scheduling. It might seem like a good idea at first, but if you don’t time your ads properly, they could end up undesiring by your audience. If you’re unsure whether or not you should be using ad scheduling for your campaigns, ask yourself: will the content I’m releasing be relevant to everyone who sees it, no matter the time? If you can say yes to that question, then go for it!
8) Don’t try to force engagement. It’s tempting to do so when your ad campaigns don’t seem to be working out, but this is a major pitfall that most people fall into at least once (if not multiple times). Trying too hard will make your efforts come off as being spammy and untrustworthy, which will, in turn, lead people away from liking or following you on social media.
9) Measure sales results! This goes hand-in-hand with split testing; whichever campaign ends up having the highest ROI after a certain amount of time has passed should become your verified winner, and you can use it as a template for the future.
10) Make sure you’re tracking your ads. You need to know how much profit your ad campaigns are bringing in, or you won’t be able to optimize them! For more information on this topic, refer to this article.
11) Keep trying new ideas! If your current campaign isn’t bringing in any sales, try making some changes! Maybe you’ll find that readers prefer a different kind of creativity than they did before. Test out multiple things until one sticks with your audience and brings in profits consistently.
12) Stick with what has worked for other people before you! In an age where we all crave instant gratification, openly admitting that someone else’s techniques work might make you feel complacent, but please don’t let that get in the way of your success! If someone else has done it before and gotten results, then it should be possible for you to do so as well. Don’t start with a blank slate; see what works best using templates from people who have already succeeded!
13) Watch out for scams when learning new tricks and ways of doing things! Scammers often try to take advantage of other people by providing them with fake information to succeed with ads on Facebook. Be sure to check up on whatever you’re reading or watching before deciding whether you want to trust it!
14) Never stop testing different ad creatives. The moment you do that, you’ll start to see a downturn in the results of your campaigns. You need to stay on top of the trends for Facebook advertising and learn whatever works best; if you don’t do that, you’ll run out of options!
15) Don’t be afraid to spend money! Spend it all if you have to! If you put enough effort into optimizing your ad campaigns, they should eventually pay off.
