There are several ways to sell products and services online. Therefore, it is interesting to direct the digital marketing budget on some channels and analyze which will bring greater returns for your business. That’s because there is no formula to have a good ROI on digital marketing. We need to measure and, in possession of numbers, draw conclusions from giving more right for your business.
By creating a campaign, we must consider our goal, target audience, the amount available for investment, among other factors before choosing on which platform (or which) I will announce. It is also important to bear in mind that:
- Choose the most suitable platform for your business. That is, one in which your target audience is more present and it is possible to have a greater dialogue between brand and consumer
- Do not limit yourself to one platform. Campaigns with integrated strategies tend to generate better results because the consumer is reached in different ways
- Set a goal and create a strategy to achieve it. Do not go out giving shots everywhere without having this in mind.
With these points in mind, let me introduce the three strategies that will help you sell over the Internet:
1: E-mail Marketing
The traditional e-mail marketing can be very interesting as long as you have a good list of e-mails. Sending emails to people who have no interest in the service / product will result to your emails being marked as SPAM and that will not benefit the company-client relationship. The company must send these e-mails to existing customers who may be interested in something new and people who for some reason have shown interest and have contacted in some way.
2: Google Adwords and Social Ads
Online Advertising is a good investment, which does not require much while adding short-term returns to your investment, these are the ads that appear as results in search engines or social networks.
Google ads are those results that appear on the right side of the searches and also on the first page of search results, usually the first 3 positions and they are always related to what the person is searching for. This format has good results because it does not need to instigate customer consumption will, the customer is already looking for any term related to product / service.
For the ads to appear on search results and other Google partner networks, you have to sign up for Google Adwords, which is a system of “buying” terms that when certain words are searched, the services / products related to it are exposed.
The use of social networks for ads is also very important, but should be used in accordance with the target audience of the company. The company should not invest any of digital marketing budget on Facebook only to be “O” facebook is necessary to assess whether the target audience is present on that platform.
There are also ads on LinkedIn, Twitter, Google+ and more recently on Instagram. They are more expensive than Facebook, but depending on the niche brand performance, have greater chances of conversion. For example, if your brand is B2B, it will be interesting to advertise on LinkedIn.
These ad formats can appear to be expensive, but in reality, there exist different billing formats that adapt to the size of the company and the campaign. This is the case of CPC, which is the Cost per Click, in which the company you use is only charged when a person actually clicks on your ad.
Relationship in Social Media
There is no need for you to create ads on social media and you do not interact with the customers in these environments. You need to choose which networks you are on and how you will communicate with your customers in these spaces, which language, which content, etc.
Importantly, to generate conversions it is necessary to integrate this approach with the previous, Social Ads. Moreover, the cited three strategies are linked to a good marketing content.