Having a large base of robust and qualified leads is the first step to boosting your sales. This is because from them you fine-tune your prospects until it is ripe for making a purchase in your company without the traditional effort of the traditional sales model, which often are faced with more “no” than “yes “.
When it comes to inside sales, lead generation becomes a key aspect for your company. But do you know how to generate more leads for your business?
For those who don’t know yet: Lead generation is the generation of consumer interest or inquiry into products or services of a business.
10 strategies for your business generate more leads
1 – Have a blog and update it daily
This is a strategy that will yield results in the mid to long term but is vital to the success of all the other ways you plan to implement in your business. A blog helps your business to attract people interested in the business of your company, educate them and prepare them for a favorable decision making to your business. This is essential so that you can turn them into leads. So besides having a blog, make sure you update it daily with quality content which is relevant to your target audience. Generate value to your prospects before you even want to have them as consumers.
2 – Deliver value in exchange for contacts
If you propose a giveaway in exchange for clients contact your will have a large volume of leads. However, they will not be eligible. After all, who do not want an iPhone, TV or other perks? Therefore, instead of offering gifts to your prospects, give them knowledge. This way you will be sure that the contacts you have acquired have a real interest in your business.
3 – Create a strategy of viral videos
Videos have gained a significant space ahead of other content formats. When your strategy is comprised of viral attributes, it is even better. After all, you will gain a wider reach, which enhances the possibilities for generating more leads. The trick is not exactly in the channel, although having it on your site, even if hosted also in a wide-ranging platform like Youtube, will help in driving traffic to your page.
4 – White Papers and E-books
Whitepapers and e-books are part of a group called “rich materials.” They are content in text format, but they contain a higher volume of and further information on a particular subject. Ensure that the chosen theme is in line with the client profile that you target in order to acquire their contact, spread the word and get stuff leads to real interest for your business.
5 – Webinars
Webinars, or webinars, content is also on video. The difference is that they work as lectures or lessons broadcasted live. The great thing for lead generation is the requirement of registration for participation. Which is also the same for white papers and E-books, which will ensure the success of the strategy will be the theme as well as participants who will guide the presentation, which should have or positioned themselves as an authority on the subject matter.
6 – For online stores, discounts on first purchase are considered of value
For those with an online store, an excellent way to generate leads for promoting sales is offering discounts for the first purchase. Through a light box in the home of your e-commerce, for example, you can offer a percentage or value for this prospect. For this, they will provide you with your data, which will help other defined strategies. One common way of offering discounts on e-commerce platforms is through the use of coupons.
7 – Podcasts
Podcasts follow the same line of webinars. The difference is in the content format: while the first is accompanied by a video, Podcasts only includes audio. The idea is the same: the contacts come through subscriptions to access the content.
8 – Newsletter Subscription Form
Many people prefer to have the convenience of receiving content via their email accounts. Therefore, by providing a simple conversion form, only requesting the e-mail, for example, to generate leads and keep this potential customer in your contact base.
9 – Contact Us Form
Every website has this form. The big difference is positioning it so that it is visible to any potential customer who visits your site. So do not hold it just like a menu index. Expose it in all relevant pages of your site – especially in those pages that are receiving more hits!
10 – Build a site totally focused on generating leads
When developing your site, make sure that on every page you can pick up in some way, the contacts of your prospects. For example, insert CTAs (call to action) to encourage the download of rich materials available, related videos and all other strategies that you have applied. The more registration options area available to the client, the greater the opportunities to raise the contact of these potential consumers.
Visit https://nabaleka.com to get your website designed with lead generation in mind.