Some people will convince you that there is no digital marketing, they will claim that there is only one type of marketing and that is “Marketing”. It is nonetheless true because a person who does digital marketing uses both digital devices and traditional marketing, as well as keep an eye on all the market trends in general.
I am going to show you some of the latest trends in digital marketing that you need to be aware of, some of these trends are coming back into online marketing and, therefore, they are known as digital because they reach your customer through a digital device.
Before that know that the 10 trends of digital marketing does not have to do with simply advertising through digital means, because this is relatively easy, it would suffice to create a campaign, advertising on Facebook ads or Google AdWords and wait for the results, right?
But is it what you want and need to leverage the growth of your company? Not that traditional advertising is not important, but when we talk about the trend, means something new, a trigger to further success.
Stay tuned and make a difference!
Modern Digital Marketing Trends
1. Content Marketing
Long before content marketing became a trend, many companies have used this method, even for offline media, where the difficulties were greater. But the novelty in this way to do marketing is the way it conducted the production of content. Everyone loves to receive tips, learn new things and relate to the company.
However, only write articles with praise for the company can be viewed negatively by the prospect. Create a blog post quality content, optimize and bring your client to close.
2. Live broadcasts (Webinars)
Webinars are a global trend. If you have a product or an interesting idea to share, host a webinar event and become known. It’s different from just advertising, people now know with whom they are dealing with and get to see the face behind the business. In addition to using content in your favor, the video is a good marketing strategy.
3. Applications that allow Geolocation
Look at that fantastic reach an airport or city unknown and get a hint of where to stay. If you would be satisfied, you can bet your client will be as well. With geolocation, you can direct an ad for the potential customer, being really specific, preventing it sure to read its contents for thinking too generalist. This strategy is effective because applications can show the country, city and access time, and other information. Use a geolocation application and be found easily in your local market.
4. Mobile friendly Website
Not everyone will visit your site or blog through the computer. In this case, it is effective to create your website in such a way that it will fit on any device like tablets and smartphones. Alternatively you can build a mobile app for your website. Besides favoring the customer to find the company, allows managers to identify problems and strategies in real-time, regardless of where you are. The use of responsive technology is very important because the page layout fits any screen.
Google started favoring websites that are mobile friendly, this means that if your website is not responsive chances of your site appearing in organic search are reduced and this will make it hard for your business to be found online.
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5. Autoresponder and Newsletters
The only way to create lists to use e-mail marketing strategy is building the list itself. Provide free tips and special promotions and have several people signing for the newsletter. From there just use a good autoresponder program and automate the relationship with the customer. Do not forget to send only content that bring value. Beware of buying lists or sending unauthorized emails. Besides being illegal, they hardly convert something.
Using customer reviews as a way to increase their flow is a great idea. Motivate people to express their opinions about the product or service offered on social networks. Of course, it takes satisfaction for positive comments that arise gradually. In the case of a page on a social network, you can encourage your customers to take their own pictures and sent them to you with their reviews.
7. Comparative price
Using websites or applications that compare different prices of different brands similar to your company in the market. The truth is that the customer will look at the price and location. Businesses that are not present in these searches tend to lose ground in the market.
8. Mobile Technology
This trend is gaining body every day. People prefer desktops or notebooks for work and study. However, to connect to social networks and do quick searches, the use of mobile technology has much leveraged. Stay away from these technologies and you will not enjoy digital marketing.
9. Use Remarketing
Remarketing is a strategy that allows the installation of cookies that find access via IP address or the Internet and reveal the user location. This requires the use sponsored links through AdWords, but the remarketing or retargeting allows Google to target your ads through the interest of users. In addition to finding prospects, it collaborates with the conversion rate. In addition, you can track where it comes from and how sales are doing.
10. Big Data
Goes in the same line of geolocation, but rather to discover the location of the prospective client, the installation of big data, lets you know the user needs on the internet. Thus, this strategy lets you discover tastes and needs based on that user’s search history. It’s still early, but it’s a good chance of coming out ahead.
Do you know other trends of digital marketing? Share with us in the comments!